OUR RESPONSIBILITY
Since Nella founded this jewelry label in 1998, we have been actively committed to protecting animals and supporting charitable projects. We want to support selected organizations that are passionate about doing good. Through our donations, we have already been able to support numerous projects and thus make a small but significant contribution to the preservation of nature. Our commitment is based on the belief that we should give something back to nature, from which we draw our inspiration.
ASANTE, THE LITTLE ELEPHANT
This is Asante, our little elephant from South Africa. He stands for the protection of animals and charity. Together with our community, we are actively committed to animal welfare: every order enables us to donate to organizations such as "Let the Animals Live", "Affenstark" or "Pro Wildlife". Thanks to your support, we can help in concrete ways and make a difference. Asante, which means "thank you" in Swahili, reminds us every day of what we can achieve together.
Elephants are fascinating animals. Big and strong, with a strong social behavior and the famous elephant memory. But elephants are also under threat. In Africa, poaching has experienced a bloody comeback. Tens of thousands of elephants are killed every year for their tusks. In Asia, elephants are abused as tourist attractions and suffer from the loss of their habitat. Only consistent elephant protection can help. We help the elephants, fight against the ivory trade and against their abuse as riding animals or as a leisure activity for tourists.
PRO WILDLIFE
•Finance on-site projects such as:
- Elephant orphanage in Zambia
- Elephant Transit Home Sri Lanka
•negotiate for better protection of elephants
•fight for elephant-friendly tourism
•commit against ivory trade
•Fund projects against poaching
•Oppose big game hunting and trophy hunting
MICHI SCHREIBER
In 2021 we dedicated our Wildlife Collection to Michi Schreiber and since then 10% of every sale of a piece of jewelry has gone to her association for animal and species protection: AFFENSTARK eV
As an animal rights activist, SPIEGEL best-selling author, founder of the NGO AFFENSTARK eV and primatologist, her vision is to give as many primates and wild animals as possible a safe life in freedom. With her passion, the young woman inspires and moves people from all over the world for monkeys.
LASST DIE TIERE LEBEN e.V.
Our beloved heart project is the Ahimsa collection. The design line is intended to encourage more compassion and is dedicated to Lasst die Tiere leben eV (Let the Animals Live) . The association mainly cares for animals from livestock farming and has already given over 300 animals a life of peace on its animal sanctuaries. Each Ahimsa earring is named after a rescued animal and tells a very personal story. With every sale, 5% goes to the animal sanctuaries near Berlin and its animals.